CBD Product Sales Climb Amid The Pandemic As Consumers Look To Soothe Their Anxiety

Festivals are being called off this 4/20, but the cannabis beauty and wellness sector has plenty to celebrate on the unofficial holiday. E-commerce sales of products with CBD are climbing as uneasy consumers are turning to them to...

How Brand Founders’ Beauty Routines Have Changed Due To COVID-19 Lockdowns

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: How has your beauty or wellness routine changed during the pandemic?

What Beauty Business Editors Really Want To Hear From Brands Right Now

In the best of times, Cheryl Wischhover, a contributing reporter at The Goods by Vox and beauty writer for Business of Fashion, cast a skeptical eye on public relations pitches to weed out ones not ringing true. In...

Will The Lipstick Effect Hold During This Economic Downturn?

Vannett Li, a senior strategist at San Francisco branding agency Bartlett Brands, doesn’t usually primp for the several Zoom meetings she participates in per week lately. However, if she feels a video conference demands extra professionalism, she...

Indie Beauty Entrepreneurs Ponder The Long-Term Impacts Of COVID-19 On The Beauty Industry

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What do you think the long-term impacts of the coronavirus pandemic will be on the beauty industry?

Indie Beauty Brand Founders Share Their Experiences Applying For Small Business Assistance

As part of the $2 trillion economic package passed into law last month with the Coronavirus Aid, Relief, and Economic Security Act (CARES), the Small Business Administration was directed to deliver nearly $350 billion in loans to small...