Rachel Roberts Challenges Natural Beauty Brands To Take Marketing To The Next Level

For natural beauty brands, the past was far easier than the future will be. Stores are swamped with eco-friendly personal care options, and customers have plenty to choose from if they’re switching away from conventional beauty products. Rachel...

Want The Right Beauty Product For You? MIME Can Help Using Selfies

MIME Inc. could relegate swatching to the beauty history books. The developer of Flawless, an app matching beauty merchandise to colors in photographs, is releasing a skin analysis tool that examines selfies to recommend products...

Acquired Wisdom: Founders Reveal What They’ve Learned From Running Beauty Brands

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders: What do you know now that you wish you knew when you started?

The Holiday Scramble To Gain Influencer Attention Begins

Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention...

How To Handle Retail Returns And Establish Online Return Policies

We’re sorry to report that no brands are perfect. Even those closest to perfection are likely to encounter occasional returns. Preparation for those returns is crucial for beauty companies to protect their bottom lines and reputations with retailers...

Goodbye Matte and Hello Shine: Lip Glosses And The Makeup Minimalism Movement

Kylie Jenner is learning a cardinal beauty business lesson: customers quickly move on from a trendy cosmetics product. After building a brand on track to generate nearly $400 million in sales this year based on...