Beauty Influencers Are Shifting Content And Business Strategies Amid The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to the community, we ask 10 beauty influencers: How has COVID-19 impacted your business, and what steps have you taken to pivot?

The Work-From-Home Movement Will Change Beauty Forever

Nary a swipe of lipstick has crossed the lips of beauty industry veteran Shannon Curtin, CEO of New World Natural Brands and former pageant girl accustomed to regularly wearing makeup, in over three weeks. “I haven’t colored...

How Can Indie Beauty Entrepreneurs Access Benefits Under The CARES Act? Your Questions, Answered

Signed into law a week ago by President Donald Trump, the Coronavirus Aid, Relief and Economic Security Act, also known as CARES Act, is a $2 trillion aid package designed to prop up the economy, protect jobs, and...

As Shoppers Turn Their Attention To Amazon, Results Are A Mixed Bag For Indie Beauty Brands

Commanding nearly 40% of the American e-commerce market prior to the pandemic, Amazon has become online shopping’s chief artery during it. For a beauty industry that’s long had a lukewarm relationship with the e-tail giant, the centrality...

Here’s What Indie Beauty Brands Should Be Thinking About Before Making A Quarantine-Timed Jump Onto TikTok

Before the coronavirus crisis, TikTok had emerged as the newest “it” social media network with an estimated 800 million monthly active users worldwide and a quarter of Americans aged 12 to 34 years old swiping through...

COVID-19 Is Putting Stress On The Global Beauty Supply Chain

As COVID-19 stretches around the world, global links in the beauty industry’s supply chain are coming apart. The first frays in the chain were centered in China, where the outbreak in January and February inhibited supplies, particularly packaging,...