Knowledge
Beauty And The Pandemic: What The Numbers Say
The beauty industry is in uncharted territory, but data gives it some sense of the lay of the land. The challenge for big and small players is to identify lasting trends from the analytics documenting...
CBD Product Sales Climb Amid The Pandemic As Consumers Look To Soothe Their Anxiety
Festivals are being called off this 4/20, but the cannabis beauty and wellness sector has plenty to celebrate on the unofficial holiday. E-commerce sales of products with CBD are climbing as uneasy consumers are turning to them to...
How Brand Founders’ Beauty Routines Have Changed Due To COVID-19 Lockdowns
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: How has your beauty or wellness routine changed during the pandemic?
What Beauty Business Editors Really Want To Hear From Brands Right Now
In the best of times, Cheryl Wischhover, a contributing reporter at The Goods by Vox and beauty writer for Business of Fashion, cast a skeptical eye on public relations pitches to weed out ones not ringing true. In...
Will The Lipstick Effect Hold During This Economic Downturn?
Vannett Li, a senior strategist at San Francisco branding agency Bartlett Brands, doesn’t usually primp for the several Zoom meetings she participates in per week lately. However, if she feels a video conference demands extra professionalism, she...
Indie Beauty Entrepreneurs Ponder The Long-Term Impacts Of COVID-19 On The Beauty Industry
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What do you think the long-term impacts of the coronavirus pandemic will be on the beauty industry?
