Knowledge
Makeup Artists And Hairstylists Are Doing What They Can To Adjust Their Businesses As Clients Social Distance
In this edition of Beauty Independent’s ongoing series posing questions to the beauty community, we ask 10 makeup artists and hairstylists: How has COVID-19 impacted your business, and what have you done to adjust as you cope with...
The Steps Five Indie Beauty And Wellness Entrepreneurs Are Taking To Persist And Prosper Today
Indie beauty and wellness brands are anything but idle amid the pandemic. The United States federal government hasn’t lent them much of a hand. About 5% of American businesses have so far received loans under the Small Business...
The New New: How Beauty Brands Are Modifying Product Launches During The Pandemic
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: How have you changed course on a product launch as a result of COVID-19?
Beauty And The Pandemic: What The Numbers Say
The beauty industry is in uncharted territory, but data gives it some sense of the lay of the land. The challenge for big and small players is to identify lasting trends from the analytics documenting...
CBD Product Sales Climb Amid The Pandemic As Consumers Look To Soothe Their Anxiety
Festivals are being called off this 4/20, but the cannabis beauty and wellness sector has plenty to celebrate on the unofficial holiday. E-commerce sales of products with CBD are climbing as uneasy consumers are turning to them to...
How Brand Founders’ Beauty Routines Have Changed Due To COVID-19 Lockdowns
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: How has your beauty or wellness routine changed during the pandemic?
