Knowledge
What Beauty Business Editors Really Want To Hear From Brands Right Now
In the best of times, Cheryl Wischhover, a contributing reporter at The Goods by Vox and beauty writer for Business of Fashion, cast a skeptical eye on public relations pitches to weed out ones not ringing true. In...
Will The Lipstick Effect Hold During This Economic Downturn?
Vannett Li, a senior strategist at San Francisco branding agency Bartlett Brands, doesn’t usually primp for the several Zoom meetings she participates in per week lately. However, if she feels a video conference demands extra professionalism, she...
Indie Beauty Entrepreneurs Ponder The Long-Term Impacts Of COVID-19 On The Beauty Industry
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What do you think the long-term impacts of the coronavirus pandemic will be on the beauty industry?
Indie Beauty Brand Founders Share Their Experiences Applying For Small Business Assistance
As part of the $2 trillion economic package passed into law last month with the Coronavirus Aid, Relief, and Economic Security Act (CARES), the Small Business Administration was directed to deliver nearly $350 billion in loans to small...
Beauty Influencers Are Shifting Content And Business Strategies Amid The Pandemic
In this edition of Beauty Independent’s ongoing series posing questions to the community, we ask 10 beauty influencers: How has COVID-19 impacted your business, and what steps have you taken to pivot?
The Work-From-Home Movement Will Change Beauty Forever
Nary a swipe of lipstick has crossed the lips of beauty industry veteran Shannon Curtin, CEO of New World Natural Brands and former pageant girl accustomed to regularly wearing makeup, in over three weeks. “I haven’t colored...
