Knowledge
How Can Indie Beauty Entrepreneurs Access Benefits Under The CARES Act? Your Questions, Answered
Signed into law a week ago by President Donald Trump, the Coronavirus Aid, Relief and Economic Security Act, also known as CARES Act, is a $2 trillion aid package designed to prop up the economy, protect jobs, and...
As Shoppers Turn Their Attention To Amazon, Results Are A Mixed Bag For Indie Beauty Brands
Commanding nearly 40% of the American e-commerce market prior to the pandemic, Amazon has become online shopping’s chief artery during it. For a beauty industry that’s long had a lukewarm relationship with the e-tail giant, the centrality...
Here’s What Indie Beauty Brands Should Be Thinking About Before Making A Quarantine-Timed Jump Onto TikTok
Before the coronavirus crisis, TikTok had emerged as the newest “it” social media network with an estimated 800 million monthly active users worldwide and a quarter of Americans aged 12 to 34 years old swiping through...
COVID-19 Is Putting Stress On The Global Beauty Supply Chain
As COVID-19 stretches around the world, global links in the beauty industry’s supply chain are coming apart. The first frays in the chain were centered in China, where the outbreak in January and February inhibited supplies, particularly packaging,...
What Indie Beauty Brands Can Do To Support Retailers Reeling From Store Shutdowns
With a large portion of storefronts shuttered across the country, the retail business is being slammed by the fight against COVID-19. In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 12 retailers: What...
The COVID-19 Employee Handbook: How Indie Beauty Brands Are Protecting Workers During The Pandemic
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 beauty business founders and executives: As uncertainty in the beauty industry mounts with COVID-19 continuing to spread, what steps have you taken...
