Eight Tips For Bettering Indie Beauty Brands’ Business Prospects With Marketing And E-Commerce Efforts

In the midst of COVID-19 quarantines, downtime means a ton of screen time. Although there’s great economic and societal uncertainty, misinformation and fearmongering at the moment, examples of companies that leveraged digitization as previous crises limited physical interaction...

Communications In The Time Of Coronavirus: PR Professionals Weigh In On Crucial Steps Beauty Brands Should Be Taking Right Now

As the coronavirus pandemic spreads, brand messages that made sense even a day ago may be unwise. The communications and sales strategies pursued over the next 90 days could make or break small beauty businesses. Above and beyond...

Influencer Marketing: Strategies For Indie Beauty Brands

With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...

How Indie Beauty Brand Founders Are Shifting Business Practices Due To COVID-19—And Their Advice For Others

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: As the coronavirus global pandemic impacts the worldwide economy, what business changes are you making, and what business...

A Venture Capitalist’s Advice For Beauty And Wellness Startups Navigating The Coronavirus’s Business Impacts

When H Venture Partners portfolio company Kinship, a sustainable and clean skincare brand, premiered a mere five months ago, the country’s economic outlook was much different than it is today. On Thursday, the stock market suffered...

Beauty On Amazon Part 1: What Has Amazon Done In Beauty?

To Amazon or not to Amazon? In the nearly three years since Beauty Independent launched, beauty brand founders’ responses to the Amazon question have largely moved from “maybe” to “yes.” However, the yeses...