Knowledge
This Skincare Entrepreneur Was Formerly A Federal Reserve Economist. Here Are His Tips To Get Brands Through COVID-19’s Financial Fallout.
Before launching Men’d Skin Co. last August, I spent three years as an economist at the Federal Reserve Bank of New York, and five years as a data scientist and commercial risk manager at a major credit card company....
From One Indie Beauty Entrepreneur, A Rallying Cry For The Indie Beauty Community Coping With The COVID-19 Crisis
We are a week into having closed The Sunscreen Company’s offices in Ottawa due to the coronavirus guidelines issued by the Public Health Agency of Canada. The province where we are, Ontario, has declared a state of...
Eight Tips For Bettering Indie Beauty Brands’ Business Prospects With Marketing And E-Commerce Efforts
In the midst of COVID-19 quarantines, downtime means a ton of screen time. Although there’s great economic and societal uncertainty, misinformation and fearmongering at the moment, examples of companies that leveraged digitization as previous crises limited physical interaction...
Communications In The Time Of Coronavirus: PR Professionals Weigh In On Crucial Steps Beauty Brands Should Be Taking Right Now
As the coronavirus pandemic spreads, brand messages that made sense even a day ago may be unwise. The communications and sales strategies pursued over the next 90 days could make or break small beauty businesses. Above and beyond...
Influencer Marketing: Strategies For Indie Beauty Brands
With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...
How Indie Beauty Brand Founders Are Shifting Business Practices Due To COVID-19—And Their Advice For Others
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: As the coronavirus global pandemic impacts the worldwide economy, what business changes are you making, and what business...
