So Many Platforms, So Little Team: How Indie Beauty Brands Manage Social Media

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: What social media platforms are you on, and how do tailor your content to and manage them?

Experiencing A Current Surge, Indie Hand Sanitizer Brands Take A Long-Term Perspective

The global march of the coronavirus has fearful consumers frantically snapping up hand sanitizers at offline and online retailers. COVID-19 has impacted at least 108 countries around the world, infecting more than 153,000 people and resulting in 5,789...

Is A 700% Retail Markup Too Much For A Beauty Product?

During an episode of the ABC television show “Shark Tank” that aired Friday, Fur co-founders Laura Schubert and Lillian Tung reveal the brand’s signature oil costs $5.34 to make and retails for $46, leading to a markup of more than...

Startups Promote Sex Toys As The Latest Wellness Must-Haves

Before they became known as gadgets geared toward enhancing sexual pleasure and spicing up people’s sex lives, vibrators were primarily marketed as health and beauty devices. The earliest vibrators were advertised as treatments for everything from uterine...

Mainstream Retailers Are Selling Sex Toys, But How Much Do They Know About Them?

At Walmart, women can shop for milk, bread, eggs, socks and school supplies along with sex toys. The brand PlusOne debuted at the megachain two years ago, and Walmart is far from the only mainstream retailer that’s...

What Cannabis Beauty And Wellness Entrepreneurs Think About Sephora’s New CBD Standard

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 brand founders and executives: What’s your reaction to Sephora’s new requirements that cannabis beauty brands use CBD from hemp grown in the...