Knowledge

With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: As the coronavirus global pandemic impacts the worldwide economy, what business changes are you making, and what business...

When H Venture Partners portfolio company Kinship, a sustainable and clean skincare brand, premiered a mere five months ago, the country’s economic outlook was much different than it is today. On Thursday, the stock market suffered...

To Amazon or not to Amazon? In the nearly three years since Beauty Independent launched, beauty brand founders’ responses to the Amazon question have largely moved from “maybe” to “yes.” However, the yeses...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: What social media platforms are you on, and how do tailor your content to and manage them?

The global march of the coronavirus has fearful consumers frantically snapping up hand sanitizers at offline and online retailers. COVID-19 has impacted at least 108 countries around the world, infecting more than 153,000 people and resulting in 5,789...