A Venture Capitalist’s Advice For Beauty And Wellness Startups Navigating The Coronavirus’s Business Impacts

When H Venture Partners portfolio company Kinship, a sustainable and clean skincare brand, premiered a mere five months ago, the country’s economic outlook was much different than it is today. On Thursday, the stock market suffered...

Beauty On Amazon Part 1: What Has Amazon Done In Beauty?

To Amazon or not to Amazon? In the nearly three years since Beauty Independent launched, beauty brand founders’ responses to the Amazon question have largely moved from “maybe” to “yes.” However, the yeses...

So Many Platforms, So Little Team: How Indie Beauty Brands Manage Social Media

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: What social media platforms are you on, and how do tailor your content to and manage them?

Experiencing A Current Surge, Indie Hand Sanitizer Brands Take A Long-Term Perspective

The global march of the coronavirus has fearful consumers frantically snapping up hand sanitizers at offline and online retailers. COVID-19 has impacted at least 108 countries around the world, infecting more than 153,000 people and resulting in 5,789...

Is A 700% Retail Markup Too Much For A Beauty Product?

During an episode of the ABC television show “Shark Tank” that aired Friday, Fur co-founders Laura Schubert and Lillian Tung reveal the brand’s signature oil costs $5.34 to make and retails for $46, leading to a markup of more than...

Startups Promote Sex Toys As The Latest Wellness Must-Haves

Before they became known as gadgets geared toward enhancing sexual pleasure and spicing up people’s sex lives, vibrators were primarily marketed as health and beauty devices. The earliest vibrators were advertised as treatments for everything from uterine...