How Indie Beauty Brands Practice Inclusivity

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: What is your brand’s approach to inclusivity?

Mass-Market Beauty Powerhouses Are Banking On Indies In 2020

Mega-retailers are putting purchasing dollars behind indie brands to build beauty sales as legacy cosmetics players continue to slump. CVS, Walmart and Ulta Beauty, to name three, are adding more square footage to burgeoning lines they feel yield...

Spas Often Alienate Plus-Size Customers. Here’s How They Can Change.

Sheri Arcuria, a 38-year-old bookkeeper and author, was getting a massage at a spa when the masseuse instructed her, “You need to go to the gym.” The masseuse didn’t end there. “She said my bones were not big,...

These Beauty Industry Buzzwords Will Be Huge This Year

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 23 brand founders and executives: What marketing terms big in 2019 should be left behind, and what do you predict will be the...

Will The Indie Beauty Brand Boom Continue Next Year?

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 31 founders, executives and consultants: Do you think there will be a contraction of indie beauty brands next year?

Sustainable Beauty Gifts Are Proving Popular For Holiday Shopping

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: What holiday-related products are you selling? What do your products say about consumers’ holiday shopping preferences this year?