Knowledge
Indie Beauty Brand Founders Share How They’ve Overcome Ingredient Issues
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 14 brand founders and executives: What issues have you encountered with the ingredients you use, and how did you resolve them?
How Off Are Indie Beauty Brands’ Sales Forecasts?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 15 founders and executives: How accurate was your first-year forecast?
Small Brand, Big Coverage: Indie Beauty Entrepreneurs Share How They Secure Press Mentions
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What’s your approach to garnering press attention?
Influencers On What Makes A Beauty Brand Appealing To Work With
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 17 influencers: What draws you to work with brands, and what deal breakers turn you off from working with them?
Beauty Brands Spill The Beans On The B Corp Certification Process
Certified B Corporations are about purpose, not simply profits. To be more specific, the website of B Lab, the B Corp certifying organization, stipulates companies receiving the B Corp designation “meet the highest standards...
Skincare Can Be Certified Cruelty-Free, Vegan And Organic. Now, A New Certifier Validates It’s Microbiome-Friendly, Too.
Skin, the largest organ, has company: a veritable carpet of microscopic bacteria, fungi and viruses known collectively as the microbiome. A decades-old medical discovery that’s just now filtering into the vernacular, the microbiome...
