Knowledge
Spas Often Alienate Plus-Size Customers. Here’s How They Can Change.
Sheri Arcuria, a 38-year-old bookkeeper and author, was getting a massage at a spa when the masseuse instructed her, “You need to go to the gym.” The masseuse didn’t end there. “She said my bones were not big,...
These Beauty Industry Buzzwords Will Be Huge This Year
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 23 brand founders and executives: What marketing terms big in 2019 should be left behind, and what do you predict will be the...
Will The Indie Beauty Brand Boom Continue Next Year?
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 31 founders, executives and consultants: Do you think there will be a contraction of indie beauty brands next year?
Sustainable Beauty Gifts Are Proving Popular For Holiday Shopping
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: What holiday-related products are you selling? What do your products say about consumers’ holiday shopping preferences this year?
How Indie Beauty Brands Protect Their Customers’ Information
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How do you ensure your customers’ information is protected from hackers?
How Indie Beauty Brands Are Using Video To Maximize Their Marketing Reach
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Do you use video to market your brand?
