Knowledge
The FDA Issues Stern Warnings On CBD. What Do They Mean For The Market?
The Food and Drug Administration has come down hard on CBD. Last month, the agency cautioned Americans that it hasn’t concluded whether cannabidiol, the non-psychoactive constituent of cannabis abbreviated as CBD, is OK for human or animal...
How To Throw A Successful Launch Event For Less Than $1K
I once had a beauty entrepreneur client tell me her brand spent $20,000 on a media luncheon at a hotel because a marketing agency informed her that was how she had to announce its launch. The luncheon only...
How Indie Beauty Brand Founders Would Like To Change Black Friday
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: If you had a magic wand, what would you do to change Black Friday/Cyber Monday?
How Indie Beauty Brands Handle Price Adjustments
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: Have you changed your price points? If so, why did you change them, and how did you inform...
The Startups Changing The Broken Beauty School System
There’s been plenty of reasons to become a beauty school dropout. Professional beauty training in this country has been largely administrated by small privately-owned entities teaching techniques many salon and spa industry experts consider outdated and frequently leaving...
Indie Beauty Brands Share How They’re Trying To Reach Gen Z Consumers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 brand founders and executives: Have you shifted marketing efforts to reach gen Z?
