Knowledge
How Ingestible Collagen Is Unlocking The Potential For Wellness Sales At Prestige Beauty Retailers
Known as the body’s scaffolding, collagen has structural importance for the beauty industry, too. The ingestible protein provides beauty retailers, particularly department stores and specialty chains, an opportunity to build supplement sales and acts as bridge to the...
Design Redux: Indie Beauty Brand Founders Discuss Packaging Changes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: Have you ever overhauled your packaging?
The FDA Issues Stern Warnings On CBD. What Do They Mean For The Market?
The Food and Drug Administration has come down hard on CBD. Last month, the agency cautioned Americans that it hasn’t concluded whether cannabidiol, the non-psychoactive constituent of cannabis abbreviated as CBD, is OK for human or animal...
How To Throw A Successful Launch Event For Less Than $1K
I once had a beauty entrepreneur client tell me her brand spent $20,000 on a media luncheon at a hotel because a marketing agency informed her that was how she had to announce its launch. The luncheon only...
How Indie Beauty Brand Founders Would Like To Change Black Friday
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: If you had a magic wand, what would you do to change Black Friday/Cyber Monday?
How Indie Beauty Brands Handle Price Adjustments
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: Have you changed your price points? If so, why did you change them, and how did you inform...
