Knowledge
How To Throw A Successful Launch Event For Less Than $1K
I once had a beauty entrepreneur client tell me her brand spent $20,000 on a media luncheon at a hotel because a marketing agency informed her that was how she had to announce its launch. The luncheon only...
How Indie Beauty Brand Founders Would Like To Change Black Friday
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: If you had a magic wand, what would you do to change Black Friday/Cyber Monday?
How Indie Beauty Brands Handle Price Adjustments
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: Have you changed your price points? If so, why did you change them, and how did you inform...
The Startups Changing The Broken Beauty School System
There’s been plenty of reasons to become a beauty school dropout. Professional beauty training in this country has been largely administrated by small privately-owned entities teaching techniques many salon and spa industry experts consider outdated and frequently leaving...
Indie Beauty Brands Share How They’re Trying To Reach Gen Z Consumers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 brand founders and executives: Have you shifted marketing efforts to reach gen Z?
Indie Beauty Brand Founders Spill On Their Best Trade Show Investments
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand founders and executives: What’s the best investment you’ve made for a trade show?
