Knowledge
Indie Beauty Brand Founders Spill On Their Best Trade Show Investments
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand founders and executives: What’s the best investment you’ve made for a trade show?
Tired Of Black Friday? Brand Founders Lead New Shopping Initiatives To Make Holiday Purchases More Well Meaning
From GivingTuesday to Small Business Saturday, alternatives to Black Friday’s consumerist frenzy have been increasingly popping up. This year, brands have joined the movement to remake holiday shopping with initiatives prioritizing women and environmental causes. Created by Cassie...
Indie Beauty Brand Founders On Their New And Improved Black Friday Deals
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What Black Friday deals are you doing, and what learnings have you applied from past Black Fridays to determine...
Will Kylie Cosmetics Be A Savior Or Sinker For Coty Inc.?
Queried by Beauty Independent, beauty industry experts give Coty Inc.’s $600 million purchase of a 51% stake in Kylie Cosmetics a mixed grade. The deal values Kylie Cosmetics, which will be renamed Kylie Beauty to accommodate category expansion,...
Like Or Dislike? Beauty Brand Founders And Influencers Weigh In On Instagram Removing Likes
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 15 brand founders and influencers: What do you think of Instagram removing likes from posts?
Has The Beauty Industry Finally Reached Peak Celebrity Brand?
Coty Inc. is spending $600 million for a majority stake in Kylie Cosmetics, a brand that’s facing a much different beauty landscape today than it did when it launched four years ago. Partially due to its rise, celebrities...
