Knowledge
Jeffree Star And Shane Dawson Reveal Money Secrets The Beauty Industry Has Kept Under Wraps. Will Others Follow Suit?
Even in a beauty industry nodding toward transparency, talking about money is taboo. Jeffree Star has broken that taboo big time. Leading up to the super influencer and brand founder’s collaboration with comedian and YouTuber Shane Dawson, the...
The True Cost Of Launching At A Big Beauty Chain
For many beauty brand founders, landing a deal with Ulta Beauty or Sephora is a dream. That dream can quickly turn into a nightmare if they secure a deal, but aren’t able to support a store rollout. Global...
Little Brand, Big Retailer: The Reality Of Entering A Major Chain
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What impacted your brand upon entering a big retailer?
How The Vaping Crisis Affects The CBD Beauty And Wellness Segment
Exuberant CBD revenue forecasts are based on an assumption that cannabis usage will continue to shed its reputation as a vice to increasingly move into the mainstream. It’s a vulnerable assumption that can be undermined by destabilizing cultural shifts,...
Barneys New York Was Known As A Brand Builder. With Its Liquidation, What Retailers Will Assume The Brand-Building Role?
In this edition of Beauty Independent’s ongoing series posing questions pertinent to beauty entrepreneurs, we ask 12 beauty industry experts: Barneys New York, which has been taken over out of bankruptcy by Authentic Brands Group, was known as a...
What’s In A Brand Name? Indie Beauty Entrepreneurs Discuss Changing Theirs
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Why did you decide to change your brand name?
