Knowledge
Knowhere’s Chatbots Have Beauty On Their Artificial Brains
Anybody can put up a website these days, but not anybody can make it deftly interact with customers. Chatbots offer the promise of advancing small businesses’ abilities to provide top-notch customer service. In 2016, Frederik Schröder co-founded Knowhere...
Where Indie Beauty Brands Spend Their Money
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives three money-related questions: How much do you worry about your company’s finances? What are the top three areas of...
What Can Beauty Entrepreneurs Learn From Drunk Elephant’s Big Exit? Investors Share Their Thoughts
Last week, news broke that Shiseido is acquiring Drunk Elephant for $845 million. In light of the news, in this edition of Beauty Independent’s ongoing series posing questions about beauty entrepreneurship, we ask 12 investors and investment bankers:...
Influencer Marketing Is Changing. Here’s How Your Beauty Brand Can Adapt.
Before the rise of social media, beauty companies with the most advertising dollars knocked out emerging brands every time. Influencer marketing afforded smaller players a fighting chance to slightly level the playing field. They finally...
Indie Beauty Entrepreneurs Sound The Alarm On Scams
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: What scams have you faced via e-mail or otherwise, and how did you address them?
How To Forge A Successful Brand Collaboration
There’s no “I” in team, but, increasingly, there’s indie. As influencer sponsorships lose luster and Instagram algorithm changes make it tougher to break into people’s feeds, entrepreneurs are realizing cooperation is one of the most powerful tools they...
