Knowledge
Indie Beauty Brand Founders Share Their Sampling Strategies
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What’s your approach to sampling?
Blk Bot’s Izzy Sapien On Developing Effective Email Marketing Campaigns
Email marketing is cheap and not taking advantage of it to connect with customers can be extremely expensive for brands. “Over a year, automations you set up one time can produce $100,000 in revenue. You have lost that...
Beauty Backer Is Launching The First Beauty-Specific Crowdfunding Platform
Self-professed amateur inventor Jacqueline Gutierrez wanted to bring her idea for clip-free extensions letting people easily dabble in different colors without damaging their hair to life, but ran into a common problem: money. She estimated it would take...
How Beauty Brands Can Avoid Cultural Appropriation
In the space of a few hours last month, Dior launched an advertisement for Sauvage fragrance starring Johnny Depp and a Native American dancer wearing traditional garb, and removed it after an outcry over cultural appropriation and insensitivity....
Watch Out Amazon Prime Day: Afterpay Day Makes Big Gains In The Beauty Sector
Move over Amazon Prime Day. Millennial and gen Z beauty and fashion shoppers have an e-commerce holiday to call their own. Held from Aug. 14 to 15, the second Afterpay Day in the United States showcased discounts...
How Indie Beauty Entrepreneurs Find The Right Graphic Designers To Shape The Look Of Their Brands
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: Did you use graphic designers when creating your brand, and how did you find them?
