Knowledge
Consumers Are Demanding Greater Transparency From Beauty Brands. What Does That Really Mean?
“Accessibility and transparency build trust,” declared Hilary Duff’s character Kelsey Peters in a pitch to investors during a recent episode of the TV Land show “Younger” called “It’s All About The Money, Honey.” She was talking about posting...
Indie Beauty Brand Founders Weigh In On The Eco-Friendly Future of Beauty
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: What do you think is the next great eco-friendly frontier in the beauty industry?
The Anti-Influencer: Thingtesting’s Jenny Gyllander Refuses To Take Sponsorships For Her Product Reviews
Jenny Gyllander started Thingtesting last year with one intention in mind: to provide objective reviews of new products. “My main goal is to add transparency and honesty to this new world of brands and shopping today,” she...
How Indie Beauty Brand Founders Hone Their Retail Pitch
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: How did you hone your retail pitch?
Brand Founders Share What They’d Put On Clean Beauty Forbidden Ingredient Lists
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand founders and executives: What ingredients do you think should be added to the original clean beauty ingredient no-no lists with parabans,...
New At-Home Beauty Devices Bring The Doctor’s Office To Consumers’ Doorsteps
Not too long ago, non-invasive beauty devices were relegated strictly to doctor’s offices and spas. But ever since the Clarisonic facial cleansing brush hit the market in 2004, the at-home beauty gadget segment has exploded with an array...
