Knowledge
Watch Out Amazon Prime Day: Afterpay Day Makes Big Gains In The Beauty Sector
Move over Amazon Prime Day. Millennial and gen Z beauty and fashion shoppers have an e-commerce holiday to call their own. Held from Aug. 14 to 15, the second Afterpay Day in the United States showcased discounts...
How Indie Beauty Entrepreneurs Find The Right Graphic Designers To Shape The Look Of Their Brands
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: Did you use graphic designers when creating your brand, and how did you find them?
Consumers Are Demanding Greater Transparency From Beauty Brands. What Does That Really Mean?
“Accessibility and transparency build trust,” declared Hilary Duff’s character Kelsey Peters in a pitch to investors during a recent episode of the TV Land show “Younger” called “It’s All About The Money, Honey.” She was talking about posting...
Indie Beauty Brand Founders Weigh In On The Eco-Friendly Future of Beauty
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: What do you think is the next great eco-friendly frontier in the beauty industry?
The Anti-Influencer: Thingtesting’s Jenny Gyllander Refuses To Take Sponsorships For Her Product Reviews
Jenny Gyllander started Thingtesting last year with one intention in mind: to provide objective reviews of new products. “My main goal is to add transparency and honesty to this new world of brands and shopping today,” she...
How Indie Beauty Brand Founders Hone Their Retail Pitch
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: How did you hone your retail pitch?
