Knowledge
How Beauty Brands Establish A Strong Foundation From Which To Scale
If people ignored the fetal stage of development, the adult population would be pretty dismal indeed. It’s the same for beauty businesses. Underappreciating the importance of their earliest phase can cause stunted growth. “The decisions made in the...
Uline Is The Beauty Industry’s SoulCycle
With a catalog of more than 36,000 items filling 750-plus pages, distribution centers in seven U.S. cities, 6,000 employees in North America, affordable prices, low minimums and commended customer service, Uline has become a preferred shipping supplies...
Indie Beauty Brand Founders Offer Tips For Networking As An Introvert
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 24 founders and executives: What techniques do you use to network as an introvert?
A Look At The Complicated Rules Governing Influencer Partnerships
In a Twitter post late last year, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements...
Do Pop-Ups Pay Off For Indie Beauty Brands?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 22 brand founders and executives: Have you participated in a pop-up and, if so, was it worth the investment?
Lord Jones’ CBD Competitors Could Follow Its $300M Deal With Jackpots Of Their Own
The green rush has turned into green riches. When Canadian marijuana company Cronos Group Inc. revealed Friday that it would acquire Redwood Holding Group, owner of CBD brand Lord Jones, for $300 million, huzzahs reverberated throughout the...
