Juggling Act: Founders Discuss The Challenges Of Heading Brands While Working Elsewhere

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders: How do you balance running a beauty brand with your day job?  

How To Price A Beauty Product

There’s nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial or...

Beauty E-Commerce Websites Dropped From Shopify Payments Processing Service

Following 14 months of preparation, Bella Vérité launched on Feb. 15 with 30 leading natural beauty brands, including Agent Nateur, Ilia, Indie Lee, Josh Rosebrook, Pai Skincare...

How To Break Into Influencer Marketing

Let’s face it: A multimillion-dollar Super Bowl ad is probably not in your near future. Luckily, you don’t have to spend mega bucks to get in front of customers. Influencer marketing is within reach for small companies. Be...

Beauty Heroes’ Jeannie Jarnot Wants To Kick Fear Out Of Natural Beauty Shopping

Jeannie Jarnot, founder of beauty product discovery service Beauty Heroes, is our beauty hero. She broke down the personal-care ingredients to avoid in a simple pocket guide when clean beauty was a mere blip on the...

No Fakes Allowed: The Organic Bunny Scores Sales And Followers Organically

Early to the clean beauty digital scene, Amanda Jo, a.k.a. Organic Bunny, has become a standard-bearer for chic, on-trend natural makeup. She’s methodically built a following of likeminded fans who devour her immaculate beauty imagery, and...