Indie Beauty Brand Founders Reveal What They’d Do With A Large Capital Infusion

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: What’s the first thing you would do with a big cash infusion?

KVossNYC Founder Kristin Voss On What It’s Like For A Small Brand To Enter Beauty Boxes

For voracious beauty shoppers, subscription boxes are unparalleled vehicles to sample brands they may not run across during their usual trips to stores or virtual visits to sites. For brands, gaining access to those shoppers can be a...

How To Select Locations, Teach Staff And Sell In The Spa Market

In our plugged-in, anxiety-ridden society, spas beckon us to chill out and pay attention to personal maintenance. Perhaps because their roles seem so critical today, spas are poised for growth. According to research firm

What Advice Would Indie Beauty Entrepreneurs Have Given Themselves At Their Brands’ Launch?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: Knowing what you know now, what advice would you have given yourself at the start of your brand?

More Indie Beauty Brands Than Ever Participate In Amazon Prime Day

Starting today, Amazon will put on what’s anticipated to be the largest ever Prime Day, a two-day shopping event Coresight Research forecasts will generate $5.8 billion in sales, up from roughly $4 billion over one day last...

How To Prepare For And Secure Salon Distribution

There’s no better ambassador for your brand than a trusted hairdresser, but breaking into salons isn’t as straightforward as booking an appointment for a trim. If you want to sell your goods at salons, you almost always have...