Blue Beauty, Regenerative Agriculture, Community Gardens: How Mission-Driven Brands Raise Environmental Consciousness Among Suppliers and Consumers

Independent beauty companies are on a mission to change the industry from the outside, so it’s no surprise that there are so many mission-driven brands among them. Beauty brands align themselves with particular health issues or...

Getting The Most From Media Plugs: Founders Reveal Mentions That Gave Their Brands A Boost

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What media mention led to the most sales or exposure for your brand?

The Beauty Industry Is Overlooking People With Disabilities. How Can It Better Address The Huge Consumer Group?

Veronica Lorenz was working as a makeup artist on the set of “The Hunger Games” when doctors discovered a benign tumor on her spinal cord. A series of surgeries to remove it and treat subsequent infections caused her...

Santa’s Little Sales Helpers: Beauty Entrepreneurs Discuss Offers They Hope Will Drive Holiday Gift Purchases

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What’s a product or set you’re releasing for the holiday season and the thinking behind it?

The Ancient Ayurvedic Practice Tongue Scraping Finds Modern-Day Devotees

With oil pulling now de rigueur among wellness enthusiasts, the beauty and wellness industry has been on the hunt for the next arcane ayurvedic practice to resurrect for modern consumers—and the hunt may be over. ...

Six Takeaways From Marie Claire’s 3rd Annual Power Trip

Before the first save-the-date email arrived, I was on board with Marie Claire magazine’s 3rd Annual Power Trip. As someone who spends a fair amount of time dedicated to organizing events that empower and...