Knowledge
Old Habits Are Hard to Break: Getting Consumers To Give Your Brand A Go
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What’s the hardest part of convincing consumers to change their beauty or wellness habits to try your products?
Five Steps Beauty Brands Must Take To Become Certified To Sell In The European Union
When U.S. indie beauty brands begin to gain traction domestically, it’s common for founders to get the itch to go international, often setting their sights on the $91.1 billion European cosmetics and personal care industry. Stretching into...
No-Commitment Manicures: Orly Launches AR Nail Polish Try-On With App Wanna Nails
Orly is taking the concept of try before you buy virtual by partnering with augmented reality specialist Wannaby to allow consumers to sample nail polishes on their cellphones via the Wanna Nails app. Although brands the...
Go Big, Young Brand: Indie Entrepreneurs Discuss The Challenges Of Scaling Up
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How did you scale up?
Influencer David Ruff Is Going Through His Teenage Years On Social Media With None Of The Awkwardness Of Most Of Us
When today’s high schoolers become grandparents, they’ll grouse about the olden days when they had to perfect selfies and persistently scroll on social media. David Ruff may have the most grousing fodder. A teen influencer and PopSugar...
Tales From The Influencer Marketing Trenches
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What’s your experience been like working with influencers?
