Knowledge

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: Do you use an outside firm to manage public relations or take care of it in-house?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you add people to your team?

Like many millennials, Celeste Wilson combines an interest in holistic health with a willingness to experiment with cutting-edge scientific advancements in skincare. A former aesthetics nurse, she created wellness lifestyle blog The True Spoon to share tasty...

In the late nineties and early aughts as department store beauty sections grappled with declining store traffic and competition from Sephora’s open-sell concept, retailers such as Bloomingdale’s and Macy’s squeezed in then indie brands Smashbox, Urban Decay and...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: What was it like to build your website, and what might you have done differently?

In a social media universe so often phony, influencer and designer Chelli Johnson’s passion is unfiltered. She pops onto Instagram to sing her favorite tunes, give props to icons, document her everyday adventures, provide inspiration, and present...