Knowledge
Nine Tips For Beauty Brands Trying To Beat Facebook’s Algorithm Change
In the beauty industry today, Facebook’s algorithm may be one of the most important ingredients for success. When it shifts, brands are forced to adjust their marketing formulas to continue to flourish on the world’s largest social media...
Gray Hair, Don’t Care: How Women Ditching Dye Could Uproot The Hair Care Industry
Last July, right before her 44th birthday, an upcoming hair-color appointment filled Osmia Organics founder Sarah Villafranco with angst. She’d been dying her hair religiously every three to four weeks for years to cover grays and hit...
Beauty Brands Share Their Most Successful Mother’s Day Promotions
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What Mother’s Day promotion was particularly successful for you?
Blogger And Brand Founder Courtney Kahla Puts Soul Into Her Social Media Content
Courtney Kahla is much more about soul than superficiality. The beauty blogger, holistic chiropractor and founder of skincare brand Pure + Radiant shares her wellness journey along with what goes on behind it. She cops to...
Nice Package: Indie Beauty Brand Founders Discuss Design Changes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What’s the best packaging change you’ve made?
Should Beauty Brands And Influencers Use Amazon’s Social Media Platform Spark?
Beauty brands and influencers are testing Amazon’s social media platform Spark to spotlight products, but the payoff is unclear, at least so far. On July 17 last year, Amazon officially introduced Spark to push the giant e-tailer into...
