Knowledge
This Green Beauty Blogger Can’t Be Bought
Don’t call Arjun Sudhir an influencer. He doesn’t believe in the term. The Melbourne-based blogger behind “Just Ask Arjun” is serious about sussing skincare products, not flashing his face on Instagram and amassing the most followers. Instead, Sudhir...
Inspiration Matters: Where Indie Beauty Brand Founders Find That Spark
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What do you draw inspiration from?
Is There Room For Synthetics In The Natural Perfume Segment?
When Cat Chen developed Skylar Body, it was imperative to her to control every element along the supply chain from packaging peanuts to organic sugar cane alcohol perfume bases. She obsessed over the natural compounds that provide the...
When And Why Brands Decide To Add Products
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: How have you gone about building your product portfolio from launch onward?
Thoughtfully Magazine’s Brandie Gilliam On Inspiration, Inclusiveness And What’s In Store For Her Publication
Brandie Gilliam’s grueling go-to-market plan for a new wellness-focused print publication was quickly scrapped when Whole Foods came calling. After four whirlwind months, Thoughtfully Magazine was on the grocer’s magazine racks nationwide in January 2015. Three years later,...
New To Augmented Reality? Experiment And Have Fun
Sure, augmented reality is snazzy and cool, but that doesn’t make it a fit for every beauty endeavor. When Benefit Cosmetics’ digital marketing manager Emily Dybwad was devising an augmented reality offering, she realized it had to be...
