(Fresh) Face Forward: Makeup Artist Sheri Stroh On Why There Should Be No Shame In Natural Beauty

Celebrity makeup artist Sheri Stroh has a multidimensional relationship with clean beauty. She packs green cosmetics brands into her kit and wields their products to create looks that don’t mask women’s natural assets. “I always love to concentrate...

Indie Beauty Brand Founders Look Back On Key Lessons They’ve Learned

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What is one of the most valuable lessons you’ve learned about building a brand?

What We Talk About When We Talk About Wellness: A Conversation With Well+Good’s Melisse Gelula

From whether to try an AKT class to when it might be appropriate to take a zinc supplement, there’s a certain group of plugged-in readers — health-conscious, stylish, professional female city dwellers aged 25 to 50 — that...

Pink Moon Co.’s Lin Chen On Preparing For International Expansion

The United States is a gargantuan market, but there is plenty of potential sales for indie beauty brands abroad. Lin Chen is well aware of foreign demand for American exports, and the complexities involved with steering those exports...

Happy Galentine’s Day: The Empowering Holiday Powers Beauty Purchases

Three years ago, Boxfox assembled Galentine’s Day offerings without much expectation for how they’d do. COO and co-founder Sabena Suri figured the unofficial holiday gave the personalized gift box company a chance to applaud women...

Laura’s Natural Life’s Laura Ehlers Educates As She Influences

Laura Ehlers is head of a unique class of instructor-influencers. Not only does she review products and share her routines, the blogger behind Laura’s Natural Life educates the clean beauty curious on greenwashing and being a conscious consumer. Ehlers...