Knowledge

If 2023 ends up anything like the past two years, consumers could return more than $816 billion worth of merchandise purchased from American retailers, cementing an ongoing problem the beauty industry is quietly grappling with: What’s...

Apple’s now infamous iOs 14 update made big headlines when it first rolled out in the spring of 2021. The update, which gave users the ability to block apps from tracking their activity across the internet, had...

Brand loyalty is drastically different today than it was prior to influencers and social shopping. Vast choice and immediate access to products impact customer loyalty, especially in a sluggish economy. According to a recent McKinsey & Co. survey...

Without too much money, a beauty brand can get started today by paying a contract manufacturer, producing a couple of stockkeeping units, launching a website, and setting up TikTok and Instagram accounts. The easy entry into...

In a recent tweet, Cody Plofker, CMO at Jones Road Beauty, wrote, “Growth is extra hard to come by this year.” Prompted by his post, for the latest edition of our ongoing series posing questions relevant...

For a beauty company, Oddity is, as its name implies, a bit odd. The 5-year-old owner of haircare and skincare brand SpoiledChild and makeup brand Il Makiage may not really be a beauty company...