Knowledge

Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to super floral girly scents,”...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders: How do you balance running a beauty brand with your day job?  

There’s nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial or...

Following 14 months of preparation, Bella Vérité launched on Feb. 15 with 30...

Let’s face it: A multimillion-dollar Super Bowl ad is probably not in your near future. Luckily, you don’t have to spend mega bucks to get in front of customers. Influencer marketing is within reach for small companies. Be...

Jeannie Jarnot, founder of beauty product discovery service Beauty Heroes, is our beauty hero. She broke down the personal-care ingredients to avoid in a simple pocket guide when clean beauty was a mere blip on the...