Beauty Brands Share Their Most Successful Mother’s Day Promotions

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What Mother’s Day promotion was particularly successful for you?

Blogger And Brand Founder Courtney Kahla Puts Soul Into Her Social Media Content

Courtney Kahla is much more about soul than superficiality. The beauty blogger, holistic chiropractor and founder of skincare brand Pure + Radiant shares her wellness journey along with what goes on behind it. She cops to...

Nice Package: Indie Beauty Brand Founders Discuss Design Changes

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What’s the best packaging change you’ve made?

Should Beauty Brands And Influencers Use Amazon’s Social Media Platform Spark?

Beauty brands and influencers are testing Amazon’s social media platform Spark to spotlight products, but the payoff is unclear, at least so far. On July 17 last year, Amazon officially introduced Spark to push the giant e-tailer into...

Podcasts, Publications And More: Beauty Brands Are Becoming Mini Media Companies

Milk Makeup could have easily given devoted fans major highs just by unveiling its cannabis oil-infused Kush Mascara on 4/20. A buzzy ingredient, gimmicky product name and release on the unofficial holiday of stoners sound like the stuff...

Lola Gusman, The Influencer Behind The Hermes Hippie, Provides Comprehensive Counsel On Clean Beauty

Lola Gusman, the attorney behind The Hermes Hippie, is the most lawyerly of beauty influencers. Not in a Michael Cohen way, but in the best way of scholarly counsellors. She presents compelling arguments for her product choices, which...