Knowledge
Esther Olu, Aka The Melanin Chemist, On Learning Her Worth And What Makes A Successful Brand Partnership
On social media, cosmetic chemists have become a key conduit between labs and beauty laypeople. Esther Olu, aka The Melanin Chemist, is one of the most popular. She has over 60,000 followers across Instagram
Functional Mushroom Brands Say Meta Is Barring Their Accounts And Instagram Shop Participation
Mushroom-infused beauty and wellness brands report that Instagram, Facebook and Threads parent company Meta is removing their accounts, content and access to shopping features. Confronting advertising and verbiage constraints, social media has been a perennially hostile environment for...
Plastic Surgeons Offer Their Takes On TikTok’s Viral “Aged” Filter
We may not know when or how we’ll die, but, thanks to TikTok, we’ll know what we could look like in our old age. The social media network that brought us the “Bold...
Connection, Trust And Community: Why Small Beauty Retail Matters
Small beauty retailers across the country are facing a host of challenges as they fight to keep their businesses afloat in an increasingly costly and competitive environment. Emmy Hayes Condon, a creative strategist and former sales associate at Fine...
The Future Of Dermatology Is Intertwined With Beauty And Aesthetics
At one time, dermatologists were limited to treating skin cancer, warts, moles, acne, psoriasis and more gnarly skin conditions. Today, they still diagnose and handle those conditions, but the scope of dermatology has been dramatically enlarged with the...
How By Rosie Jane’s Careful And Scrappy Approach To TikTok Helped Double Sales Of Its Vanilla Fragrance Dulce
Rosie Jane Johnston, makeup artist and founder of fragrance brand By Rosie Jane, has never been particularly comfortable paying for the social media spotlight. “With perfume, the idea of someone being paid to talk about something, whether...
