Knowledge
What Retailer Should Rhode Choose?
A lucky retailer will soon bag one of beauty’s biggest prizes, Rhode. Two years after starting in direct-to-consumer distribution, the skincare brand connected to Hailey Bieber is believed to be entering either...
Josh Rosebrook On The Power Of Staying Independent In A Beauty Market That Valorizes Big Exits
Josh Rosebrook, a celebrity hairdresser turned product developer, began his namesake clean beauty brand in 2009 within a year or two of the launches of fellow clean beauty brands Tara Harper, Ilia, RMS Beauty and...
Gen Z Is Petrified Of Aging. Is The Beauty Industry To Blame?
In a recent New York Times essay, Alexandra D’Amour, writer and founder of storytelling website On Our Moon, explores how mothers’ insecurities fuel their daughters’ self-loathing and expresses fear about the disdain of aging that’s being conveyed...
Mexico’s Multibillion-Dollar Draw To American Beauty Retailers
Ulta Beauty is set to cross the border for the first time when it plants its flag in Mexico in 2025. With the expansion, which will mark the beauty specialty retailer’s international debut,...
Kayo’s Christine Bullock On How Tough It Is For A Small Brand Up Against Competitors With Big Marketing Budgets
A longtime fitness authority, Christine Bullock realized over a decade ago that her clients, who were spending thousands on exercise and nutrition programs to improve and maintain their bodies, would pay a premium for beauty products...
CurlMix, Typology And Provence Beauty Founders Break Down Various Paths To Scaling A Brand Today
The path to scale is as unique as a beauty brand itself. From paid media to large-scale retail partnerships, brands pull a variety of levers to amplify sales. The key is in knowing...
