Why You’re Going To Be Hearing A Lot More About Petrochemicals In Beauty Formulas

Similar to countless beauty brands, Youthforia puts the difficult-to-pronounce conditioning agent butylene glycol in its products. Dissimilar from countless beauty brands, the bold makeup startup and TikTok favorite explains where the butylene glycol in its color-changing BYO...

When Should A Beauty Brand Speak Up About Social Issues?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders: When do you think a beauty brand should speak up about social issues? Have you ever spoken up about social...

Why Atlanta Is Emerging As A Hotbed For Beauty Entrepreneurs

New York native Alicia Scott wanted to move to a city that would give her a fair shot at entrepreneurship as a Black woman with hopes of breaking into the beauty industry. As with many things in the...

Five Digital Beauty Platforms Helping Consumers Sift Through The Crowded Market

As customers seek easier and more personalized ways to discover, evaluate and purchase beauty products, digital beauty platforms are multiplying with solutions for frugal, sensitive-skinned and ingredient-informed consumers, among every subgroup imaginable. The platforms are curating product suggestions...

Digital Destination Beautytap Gathers Reviews By Beauty Professionals And Will Disperse Them To Retailers

The voices of beauty authorities have largely been silent in online product reviews. Beautytap is out to amplify them. The digital platform has morphed from a K-Beauty content website into a hub for nearly 50,000 beauty professionals,...

As Sustainability Efforts Increase, Should The Beauty Industry Rethink The Flood Of New Products?

In this edition of our ongoing series posing questions relevant to indie beauty, we ask 36 beauty entrepreneurs and executives the following questions: Do you believe the beauty industry should rethink the barrage of beauty product launches to...