Startups Promote Sex Toys As The Latest Wellness Must-Haves

Before they became known as gadgets geared toward enhancing sexual pleasure and spicing up people’s sex lives, vibrators were primarily marketed as health and beauty devices. The earliest vibrators were advertised as treatments for everything from uterine...

Mainstream Retailers Are Selling Sex Toys, But How Much Do They Know About Them?

At Walmart, women can shop for milk, bread, eggs, socks and school supplies along with sex toys. The brand PlusOne debuted at the megachain two years ago, and Walmart is far from the only mainstream retailer that’s...

What Cannabis Beauty And Wellness Entrepreneurs Think About Sephora’s New CBD Standard

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 brand founders and executives: What’s your reaction to Sephora’s new requirements that cannabis beauty brands use CBD from hemp grown in the...

Playing Hardball: How Indie Beauty Brands Negotiate Wholesale Contracts On Their Terms

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What’s an aspect of a wholesale contract you negotiated hard on, and how did it go?

How Indie Beauty Brands Are Celebrating Black History Month

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How is your brand participating in Black History Month?

The Insider’s Guide To Engaging Retail Buyers At Trade Shows

For brands at the Indie Beauty Expo, first impressions matter. From the visual allure of their exhibition spaces and the arrangement of products on display to the confidence of their retail pitches and knowledge of...