How The Pandemic Changed Beauty Brands’ Amazon Strategies

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: Did you change your Amazon strategy during the pandemic?

What The Beauty Industry Should Do To Fight Anti-Asian Racism

Since the start of the pandemic, violence against Asian Americans has been on the rise. In San Francisco, there’s been a recent wave of racist assaults targeting elders in the Asian American community that’s caused injury and...

Five Key Considerations For Beauty Brands Developing Their Amazon Strategies

For most emerging beauty brands, Amazon is by far the biggest external e-commerce opportunity. The pandemic has accelerated the number of people shopping online, spurring Amazon’s 2020 sales to surge 38%...

TikTokkers Are Unabashedly Showing Themselves Wearing Bonnets—And Bonnet Brands Are Benefitting

The bonnet is a ubiquitous part of my experience as a Black woman. I wear one nightly. My two older sisters do, too, and so does my mom. It’s crucial to my curly, coily hair retaining moisture and...

How Beauty Brands End Retail Relationships Without Burning Bridges

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 13 brand founders and executives: What do you do when you want to pull out of a retailer?

Is Body Care, Long Overlooked In The Beauty Industry, Finally Getting Its Due?

Body care, an oft-ignored category that’s risen during the pandemic, could be the next big beauty industry money maker. At least, that’s what many industry insiders believe. During an episode of Beauty Independent’s In Conversation...