How Indie Beauty Brands Handle Price Adjustments

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: Have you changed your price points? If so, why did you change them, and how did you inform...

The Startups Changing The Broken Beauty School System

There’s been plenty of reasons to become a beauty school dropout. Professional beauty training in this country has been largely administrated by small privately-owned entities teaching techniques many salon and spa industry experts consider outdated and frequently leaving...

Indie Beauty Brands Share How They’re Trying To Reach Gen Z Consumers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 brand founders and executives: Have you shifted marketing efforts to reach gen Z?

Indie Beauty Brand Founders Spill On Their Best Trade Show Investments

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand founders and executives: What’s the best investment you’ve made for a trade show?

Tired Of Black Friday? Brand Founders Lead New Shopping Initiatives To Make Holiday Purchases More Well Meaning

From GivingTuesday to Small Business Saturday, alternatives to Black Friday’s consumerist frenzy have been increasingly popping up. This year, brands have joined the movement to remake holiday shopping with initiatives prioritizing women and environmental causes. Created by Cassie...

Indie Beauty Brand Founders On Their New And Improved Black Friday Deals

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What Black Friday deals are you doing, and what learnings have you applied from past Black Fridays to determine...