Bye-Bye Gen Z Neon. These Design Elements Are Catching Gen Alpha’s Eye.

Millennial design was characterized by minimalism, pink shades and san serif fonts. Gen Z design is characterized by in-your-face bright colors, bold typography and imperfections. As gen alpha becomes a major base of purchasing power in...

How Beauty Investors Tell If The Science In Science-Backed Brands Is Real

In the beauty and wellness market today, investors are leaning into science-backed brands with proprietary technologies or ingredients, but there’s plenty of science-washing making it difficult to determine what’s truly scientific differentiation and confusing consumers.

McKinsey & Co.: Consumers Expected To Pull Back On Skincare And Makeup Purchases This Year

While inflationary pressures have been easing in the United States, consumers remain cautious with many planning to pull back their beauty purchases this year as they feel the sting of elevated prices, according to market analysts. ...

Finding The Right 3PL Provider Can Be A Logistical Nightmare. Founders Tell Us How They Did It.

Investor Tina Bou-Saba has chatted with the founders of thousands of beauty and wellness brands, and she rarely comes across one completely satisfied with their third-party logistics provider. To help brands pin down a quality 3PL provider,...

How To Crack The Assortment At Fast-Growing Facial Bars

As brands look to sell products beyond their websites and retailers, many of which are pulling back from newness in pursuit of profit, they’re clamoring to get into the fast-growing facial bar sector.  The...

How Cautious Beauty Investors Are Evaluating Brands Today

Beauty M&A is expected to increase this year, but that doesn’t mean investors and strategic buyers will become less choosy with their targets, according to dealmakers involved in the industry.  “Desirable brands...