Why Indie Beauty Brands Are Hopping On Amazon Earlier And Earlier

“Will Amazon be the next Sephora?” asks Ju Rhyu, co-founder and CEO of Hero Cosmetics, which launched its Mighty Patch acne stickers on Amazon with the brand’s 2017 debut. On the face of it, the question seems...

How To Make Beauty Product Claims Without Getting Into Trouble

The beauty industry is getting more and more competitive with each launch. As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results...

How K-Beauty Is Remaining Relevant In The Era Of Skinimalism

“Say goodbye to the 12-step beauty routine,” declared the inspirational social media network Pinterest earlier this year when predicting skin minimalism would be one of the biggest trends of 2021. The declaration could have been seen as a...

The Big Beauty Industry Potential Of Modern Society’s Stress Dilemma

As the co-founder and president of early beauty e-tailer Gloss.com during the tech-bubble heyday of the late 1990s, Sarah Kugelman’s career was on the upswing, but the tech euphoria soon soured into disillusionment and Gloss.com, which was scooped...

There’s No Official Definition For The Term “Clean Beauty,” But Here’s What It Means To Beauty Brands

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 23 brand founders and executives: What does the term “clean beauty” mean to your brand?

As States Pass Anti-Trans Legislation, Beauty Brands Are Vocal In Support Of Trans Rights

Although it’s not even halfway over, 2021 has been an unprecedented year for legislation to curb the rights of transgender people. The legislation includes and goes far beyond restrictions on bathroom access, which were at the center...