With Mother’s Day Around The Corner, Brand Founders And Execs Share How Their Moms Inspire Them

In this Mother’s Day edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: What role has your mom played in inspiring or helping your brand?

Minneapolis Beauty Entrepreneurs On Running A Business During A Year Of Police Brutality, Social Uprising And Resilience

It’s been a heavy year for Minneapolis. George Floyd’s death in the Powderhorn Park neighborhood of the city on May 25 last year sparked outrage and worldwide protests as people demanded justice for his killing and systemic change...

Lessons In Brand Building From The Founders Of Moon Juice, Summer Fridays And Sacheu Beauty

If you’re a founder starting a brand with a fandom that hangs on your every word, you’re in luck. It’s invaluable for business. However, that sort of preoccupation is unusual. For most brands, gaining loyalty doesn’t happen overnight...

The Branded Beauty Store Is Back

In December 2020, Laura White, co-founder of cannabis beauty and wellness brand Soul Addict, felt like she was finally coming up for air for the first time since the pandemic hit the United States. When...

A Cosmic Guide To May 2021: Horoscopes For Beauty Entrepreneurs

We in countries with robust vaccination rollouts are cautiously making our way back into spaces with others as public mask mandates soften, but there are many who still resist the changes made over the last year and refuse...

How Much Are Indie Beauty Brands Dealing With Copycats And Counterfeits?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: Have you ever dealt with product copycats or counterfeits?