Indie Beauty Brand Founders Offer Tips For Networking As An Introvert
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 24 founders and executives: What techniques do you use to network as an introvert?
A Look At The Complicated Rules Governing Influencer Partnerships
In a Twitter post late last year, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements are advertising and regulated as such by the Federal Trade Commission, the agency policing deceptive marketing. ...
Do Pop-Ups Pay Off For Indie Beauty Brands?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 22 brand founders and executives: Have you participated in a pop-up and, if so, was it worth the investment?
Price Fix: How Indie Beauty Brands Determine What To Charge For Their Products
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What’s your price range, and how did you land on it?
The Gatekeeper: Christoph Honnefelder On What Makes A Brand Intriguing To Top European Beauty Retailer Douglas
Any brand scoring placement in one or all of European beauty giant Douglas’s 2,400 stores over the last nearly four years had to go through Christoph Honnefelder and his team. After Oct. 31, however, they’ll have to face a new gatekeeper. The executive vice president for group purchasing and assortment is departing Douglas ...
Nomaterra Founder Aggie Burnett Shares The Steps She Took To Win Over Sephora
Like budding baseball players dream of hitting grand slams to win the World Series, wannabe beauty entrepreneurs aspire to see their brands on display at Sephora. Nomaterra founder Aggie Burnett was definitely shooting for the specialty beauty retailer long before her fragrance brand took shape. “I was a big fan since I ...