Jodi Katz On The Power Of Packaging To Communicate Brand Stories
Looking good is not all there is to the business of good looks. In today’s inundated beauty marketplace, Jodi Katz, founder of creative agency Base Beauty and former U.S. creative director of L’Occitane en Provence, is adamant basic, practical and pretty bottling isn’t going to pierce a customer’s or retail buyer’s ...
Feed Work: Brand Founders Discuss Social Media Supervision
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Who’s in charge of social media at your brand?
How To Select Locations, Teach Staff And Sell In the Spa Market
In our plugged-in, anxiety-ridden society, spas beckon us to chill out and pay attention to personal maintenance. Perhaps because their roles seem so critical today, spas are poised for growth. According to research firm IBISWorld, the health and wellness spa sector grew at an annual rate of 2.9% from 2011 ...
The Ins And Outs Of Retail Intermediaries With Broker Mia Bell
Retail brokers are unheralded middlemen with the critical, yet underappreciated, task of drumming up sales. Mia Bell, one such broker, argues vociferously that sales shouldn’t be considered a bad word. “People don’t particularly like to do sales, but the reality of the business is that sales dictate everything,” she says. “They fuel your ...
Hindsight Is 20/20: Expensive Mistakes And How Brands Learn
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: What expense did you shell out for at the start of your brand that you wish you hadn’t shelled out for? 
How To Sort Through The Trademark Process
Making your mark without an ironclad trademark can be troublesome. It’s better to safeguard your brand name to help fight against copies, lawsuits or worse. Especially in the age of Amazon, trademark power covering words, phrases, slogans, symbols and designs is being wielded to repel sneaky competitors and counterfeiters seizing upon successful businesses. ...