The Essential Elements Of Facebook Advertising
There are more than one billion people active on Facebook and 100 million people active on Instagram. Your brand doesn’t have to touch that many customers to be incredibly successful. Because of the sheer enormity of the social media platforms and their perhaps unparalleled abilities to showcase highly visual beauty products, the allure of ...
Devin Donaldson’s Sage Words Of Wisdom On The Subscription Model
Dollar Shave Club, Stitch Fix, Birchbox, Blue Apron, Scentbird and Petit Vour have vastly different businesses, but they’re all based around a similar premise: capturing customers for more than single purchases. Subscription models are an eminently compelling sales driver and make sense for beauty merchandise that systematically runs out. They can be ...
How Brands Get Their Clean Beauty Messages Out
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How do you educate the public on using natural beauty products?
How To Climb The Walls Of Amazon
For an emerging beauty brand, passing through the pearly gates of Amazon could very well be trickier than passing through the pearly gates of heaven. The e-commerce giant has come down hard on Amazon aspirants with heightened restrictions making listing as a beauty seller extremely challenging if not almost impossible. The consequence ...
Rachel Roberts Challenges Natural Beauty Brands To Take Marketing To The Next Level
For natural beauty brands, the past was far easier than the future will be. Stores are swamped with eco-friendly personal care options, and customers have plenty to choose from if they’re switching away from conventional beauty products. Rachel Roberts, founder and CEO of Oyl + Water, a marketing firm that counts Beauty ...
Acquired Wisdom: Founders Reveal What They’ve Learned From Running Beauty Brands
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders: What do you know now that you wish you knew when you started?