The Ins And Outs Of Retail Intermediaries With Broker Mia Bell
Retail brokers are unheralded middlemen with the critical, yet underappreciated, task of drumming up sales. Mia Bell, one such broker, argues vociferously that sales shouldn’t be considered a bad word. “People don’t particularly like to do sales, but the reality of the business is that sales dictate everything,” she says. “They fuel your ...
Hindsight Is 20/20: Expensive Mistakes And How Brands Learn
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: What expense did you shell out for at the start of your brand that you wish you hadn’t shelled out for? 
How To Sort Through The Trademark Process
Making your mark without an ironclad trademark can be troublesome. It’s better to safeguard your brand name to help fight against copies, lawsuits or worse. Especially in the age of Amazon, trademark power covering words, phrases, slogans, symbols and designs is being wielded to repel sneaky competitors and counterfeiters seizing upon successful businesses. ...
Essential Intel From OG Essential Oils Guru Hope Gillerman
In 2008, the year doTerra started, Hope Gillerman was trying to break through to beauty shoppers at Henri Bendel with her essential oil blends line H. Gillerman Organics. She had a tough task. The recession was shrinking discretionary incomes. Customers, not to mention retailers, weren’t embracing the concept of essential oils. ...
Small Batch Blues: Beauty Entrepreneurs On Coping With Supply Challenges
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders producing in small batches: How do you handle the challenges of inventory, expiration dates and quality control?
How To Navigate The Public Relations Process
No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding. Because it’s an art, though, there ...