Courting The Press: How Indie Beauty Brands Garner Media Exposure
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: How do you court members of the media, influencers and bloggers?
ForceBrands’ Alaina Bavelas Wants To Help You Hire The Very Best
Thriving beauty startups face distinct challenges when growing their small workforces. On top of finding a skilled candidate that can do a job well, entrepreneurs must identify someone that’s aligned with their companies’ values and seamlessly fits into close-knit teams. Beauty Independent spoke to Alaina Bavelas, client strategist at consumer ...
Giving Thanks: Indie Beauty Brand Founders Express Gratitude For The Entrepreneurial Community
In this Thanksgiving edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What about the indie beauty community are you grateful for?
Customers Are The Next Big Influencers
MAC’s upcoming collaboration with Patrick Starrr is the latest piece of evidence that big beauty influencers are now indistinguishable from traditional celebrities. They command mega bucks, sign contracts obligating them to specific content, are orbited by handlers they have to support, and don’t build their businesses paying attention to small companies ...
Please Find Me: Beauty Brand Founders Weigh In On The Trials And Tribulations Of SEO
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 10 founders and executives: How do you approach search engine optimization (SEO)?
Gay Timmons, Godmother Of Beauty Ingredients, Is Aghast At The Rise Of Class-Action Lawsuits
Gay Timmons’ dander is up. The founder of organic and specialty ingredient distribution company Oh, Oh Organic, and president of the Natural and Organic Health & Beauty Alliance (NOHBA) has seen what she believes are too many natural cosmetic-related class-action lawsuits lately. “Search ...