Knowledge
What It’s Like For Emerging Beauty Brands To Operate In A Higher Interest Rate Environment
Upon raising its key interest rate a quarter of a percentage point last week to about 5.1%, the highest rate in 16 years, the United States Federal Reserve indicated it could pause interest rate hikes...
Black Content Creators On Whether Tarte Can Redeem Itself After Its Latest Influencer Trip Debacle
At this point, #TrippinWithTarte public relations stunts should always prompt the question, how’s Tarte Cosmetics trippin’? The brand’s latest influencer trip controversy involves Bria Jones, a content creator with nearly 466,000...
Healthy Repeat Purchases, Clear Demographic Targets And Superfans: What Draws VC Investors To Emerging Beauty Brands Today
Venture capital interest in beauty is a relatively recent phenomenon. Substantial transactions like Shiseido’s $845 million 2019 buy of Drunk Elephant, a skincare brand that generated $100 million in sales the prior year and historically...
Three Experts On The Power And Pitfalls Of AI For Emerging Beauty Brands
After OpenAI released ChatGPT, a chatbot the artificial intelligence startup describes as answering follow-up questions, admitting mistakes, challenging incorrect premises and rejecting inappropriate requests, to the public in November last year, it precipitously surpassed 100...
Indie Beauty Brands Are Already Using AI In A Big Way. Here’s How.
For the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 19 beauty entrepreneurs, executives, public relations professionals and marketing specialists the following questions: Will you use AI in your business? Why or...
Finding The Right Manufacturer For Your Brand
Many founders start their beauty brands in the kitchen. They whip up formulas from scratch, making products based on demand from friends and family. While that may be a noble beginning, there comes a point when...
