Andrea Van Dam On Seizing The Amazon Opportunity
As entrenched beauty players sidestep Amazon, the e-commerce giant offers an unprecedented opportunity for indie beauty entrepreneurs. “It’s the new Walmart. For years, Walmart represented 30% to 40% of a brand’s business, and brands became beholden to it. What I like right now about Amazon is brands can do that kind of business, ...
What’s In A Name: The Stories Behind Brand Monikers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 13 beauty brand founders and executives: How did you choose your brand name?
The Lowdown On Logistics
Logistics is arguably the most important aspect of a beauty brand’s business. After all, what’s more important than getting your products in the hands of customers? “It’s essential to get delivery right because your customer will remember it if it’s wrong,” stresses Rachel Whittaker, founder of Indie Beauty Delivers. “It defines whether ...
Jodi Katz On The Power Of Packaging To Communicate Brand Stories
Looking good is not all there is to the business of good looks. In today’s inundated beauty marketplace, Jodi Katz, founder of creative agency Base Beauty and former U.S. creative director of L’Occitane en Provence, is adamant basic, practical and pretty bottling isn’t going to pierce a customer’s or retail buyer’s ...
Feed Work: Brand Founders Discuss Social Media Supervision
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Who’s in charge of social media at your brand?
The Ins And Outs Of Retail Intermediaries With Broker Mia Bell
Retail brokers are unheralded middlemen with the critical, yet underappreciated, task of drumming up sales. Mia Bell, one such broker, argues vociferously that sales shouldn’t be considered a bad word. “People don’t particularly like to do sales, but the reality of the business is that sales dictate everything,” she says. “They fuel your ...