Knowledge
Cosmetic Chemist Ramón Pagán On His Beauty Of Joseon Collaboration And The Evolving Influencer Space
On social media, Ramón Pagán, better known as Glow by Ramón, is a sunscreen savant. To evaluate chemical sunscreens, the London-based American beauty content creator uses what he calls a six F testing rubric covering feel, finish,...
Facing Higher Costs, Some Brands Are Making Changes To Shipping Charges
Feather & Bone’s shipping costs have surged 20% to 40% over last two years. While the skincare brand known for Face Gems cleansers priced from $8.99 to $30 has kept a relatively low threshold of $20 for free shipping on its...
Breaking Down B Corp Certification With The Inkey List, Prose And Ursa Major
B Corp certification has become a badge of honor for beauty brands leveling up corporate responsibility and trying to distinguish themselves in a fast-moving industry. To understand why it’s gained prominence in beauty and how...
Realistic First-Year Sales Expectations For Indie Beauty Brands
In its coverage of Neon Hippie, the publication Women’s Wear Daily reported the new mushroom-powered brand forecasts it could reach $40 million in first-year sales. The brand, which has seven products priced from $25 to $125,...
The Brand Incubators And Holding Companies Pursuing The Huge Wellness Opportunity
In the giddy days before the pandemic, when celebrities and influencers commanded mostly unchecked devotion, consumer packaged goods were being remade to cater to millennial tastes and direct-to-consumer distribution seemed like a clear path to success,...
Should Trade Publications Receive Free Products From Beauty Brands?
In 2017, the now-defunct publication Racked measured the amount of beauty and fashion swag it received from brands during a 6-month period. It calculated that its editors accumulated nearly 3,000 items, including 2,350 beauty products, worth almost...
