No-Commitment Manicures: Orly Launches AR Nail Polish Try-On With App Wanna Nails
Orly is taking the concept of try before you buy virtual by partnering with augmented reality specialist Wannaby to allow consumers to sample nail polishes on their cellphones via the Wanna Nails app. Although brands the...
Go Big, Young Brand: Indie Entrepreneurs Discuss The Challenges Of Scaling Up
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How did you scale up?
Influencer David Ruff Is Going Through His Teenage Years On Social Media With None Of The Awkwardness Of Most Of Us
When today’s high schoolers become grandparents, they’ll grouse about the olden days when they had to perfect selfies and persistently scroll on social media. David Ruff may have the most grousing fodder. A teen influencer and PopSugar...
Tales From The Influencer Marketing Trenches
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What’s your experience been like working with influencers?
Five Tips For Creating Captivating Retail Experiences
In an unusual twist to the digital age, brick-and-mortar locations are being reevaluated and revived. Brands like Glossier, Winky Lux, Madison Reed, Goop, The Nue Co, e-Salon and Dirty Lemon born to thrive on social media and...
The Perfect Formula: Finding The Right Manufacturing Partner
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: How did you find your manufacturing partner?